Description
In today’s economy, managing an accounting firm demands leading edge management practices that enable you to improve your firm management, enhance performance, grow the top line, and increase profits.
Written and hosted by Mark Lloydbottom, Defining Edge systematically covers the key areas where developing your management practices will result in significant advances. In this programme Mark becomes your coach as he leads you through six dynamic training sessions and introduces you to a wealth of specific accounting firm management practices.
As you interact with Mark, you will learn how to apply the principles derived from the LUBRM model and benefit directly from the many insights he has gained over more than 30 years experience - including the iceberg of time, the rear view mirror of service, the anchor of the time sheet, the powerful lesson from the dentist’s surgery, the mime artist, and many more.
Defining Edge comes complete with 6 DVDs and/or 6CDs, and a 160 page easy-to-follow manual, and includes over 70 on-screen Defining Edge questions that are integral to the programme.
Let Mark be your coach for a season and discover how to improve your management results by:
|
Improving utilisation
Increasing realisation
Reducing client fee sensitivity
Billing what you’re worth and collecting what you bill
Applying the nine ways to improve billing
Reducing lock up
Enhancing client service
Upgrading your souvenirs
Focusing on visible time
|
|
 |
You will expand your own management capabilities by learning about:
|
The 85% rule
Turning clients into advocates
The one third of capital principle
The law of fee flexibility
Your invisible report card
Your own personal development
The short term keys that have impact
Upgrading your souvenirs
The lesson from Ritz Carlton
|
Testimonials
Mark presents an impressive range of innovative insights that reflect his wisdom and experience.
Ken McManus, Member Services, Institute of Chartered Accountants of Scotland
Mark has thought deeply and clearly about the principles of accounting firm success. This programme is a valuable addition to practice management.
Gordon Gilchrist, 2020 Group
A great programme packed with helpful information and knowledge.
Mike Sturgess, SWATUK
Defining Edge offers a fresh look at the art of managing a firm to keep clients happy, increase profitability, and win more clients.
Mark Spofforth, Spofforths
Mark remains a true guiding light of our profession who has helped our firm chart its successful course over many years. His experience and proven strategies are clearly demonstrated in this programme.
Stephen Collier, Horsfield & Smith
Mark remains a truly guiding light for our profession. His experience and proven strategies are clearly demonstrated. Over many years Mark has helped our firm chart its successful course.
Jon Cross, Everetts
Defining Edge is a masterpiece! A must for anyone in accounting firm management who wants to soar to greater success. Any firm owner who doesn’t have a copy of Defining Edge is losing money because of it. Listen and read what Mark has to say, internalise it and implement. His strategies work!
About Mark Lloydbottom
Mark specialises in management and marketing development of accounting firms. His programmes are based on more than 30 years experience gained as the founder of his own practice and subsequently as founder of both Practice Track and PracticeWEB. He has worked with accounting firms, institutes, district societies and associations; and has lectured throughout Europe and North America. Mark is the author of Clients 4Life published by the Institute of Chartered Accountants of Scotland.
Note from Mark
"Defining Edge is a distillation of the key principles, insights, and strategies I have taught over the last twenty years as a consultant.
In my personal journey, management was both an art and a science that I had to learn the hard way - through experience, making mistakes and learning as I progressed through my career. I left the security of a well paid job as a manager with the promise of partnership to chart a course I could never have imagined at the outset. On this extraordinary journey I discovered how to better manage myself, my staff, my clients, my referrals and my prospects - gathering priceless nuggets of insight and experience along the way.
Join me as I share a lifetime of learning. I guarantee this experience will help you and your firm enjoy greater success."
*Prices exclude VAT
You may also be interested in...
Clients4Life written by Mark Lloydbottom - £25.44
Description
In today’s economy, managing an accounting firm demands leading edge management practices that enable you to improve your firm management, enhance performance, grow the top line, and increase profits.
Written and hosted by Mark Lloydbottom, Defining Edge systematically covers the key areas where developing your management practices will result in significant advances. In this programme Mark becomes your coach as he leads you through six dynamic training sessions and introduces you to a wealth of specific accounting firm management practices.
As you interact with Mark, you will learn how to apply the principles derived from the LUBRM model and benefit directly from the many insights he has gained over more than 30 years experience - including the iceberg of time, the rear view mirror of service, the anchor of the time sheet, the powerful lesson from the dentist’s surgery, the mime artist, and many more.
Defining Edge comes complete with 6 DVDs and/or 6CDs, and a 160 page easy-to-follow manual, and includes over 70 on-screen Defining Edge questions that are integral to the programme.
Let Mark be your coach for a season and discover how to improve your management results by:
|
Improving utilisation
Increasing realisation
Reducing client fee sensitivity
Billing what you’re worth and collecting what you bill
Applying the nine ways to improve billing
Reducing lock up
Enhancing client service
Upgrading your souvenirs
Focusing on visible time
|
|
|
You will expand your own management capabilities by learning about:
|
The 85% rule
Turning clients into advocates
The one third of capital principle
The law of fee flexibility
Your invisible report card
Your own personal development
The short term keys that have impact
Upgrading your souvenirs
The lesson from Ritz Carlton
|
Testimonials
Mark presents an impressive range of innovative insights that reflect his wisdom and experience.
Ken McManus, Member Services, Institute of Chartered Accountants of Scotland
Mark has thought deeply and clearly about the principles of accounting firm success. This programme is a valuable addition to practice management.
Gordon Gilchrist, 2020 Group
A great programme packed with helpful information and knowledge.
Mike Sturgess, SWATUK
Defining Edge offers a fresh look at the art of managing a firm to keep clients happy, increase profitability, and win more clients.
Mark Spofforth, Spofforths
Mark remains a true guiding light of our profession who has helped our firm chart its successful course over many years. His experience and proven strategies are clearly demonstrated in this programme.
Stephen Collier, Horsfield & Smith
Mark remains a truly guiding light for our profession. His experience and proven strategies are clearly demonstrated. Over many years Mark has helped our firm chart its successful course.
Jon Cross, Everetts
Defining Edge is a masterpiece! A must for anyone in accounting firm management who wants to soar to greater success. Any firm owner who doesn’t have a copy of Defining Edge is losing money because of it. Listen and read what Mark has to say, internalise it and implement. His strategies work!
About Mark Lloydbottom
Mark specialises in management and marketing development of accounting firms. His programmes are based on more than 30 years experience gained as the founder of his own practice and subsequently as founder of both Practice Track and PracticeWEB. He has worked with accounting firms, institutes, district societies and associations; and has lectured throughout Europe and North America. Mark is the author of Clients 4Life published by the Institute of Chartered Accountants of Scotland.
Note from Mark
"Defining Edge is a distillation of the key principles, insights, and strategies I have taught over the last twenty years as a consultant.
In my personal journey, management was both an art and a science that I had to learn the hard way - through experience, making mistakes and learning as I progressed through my career. I left the security of a well paid job as a manager with the promise of partnership to chart a course I could never have imagined at the outset. On this extraordinary journey I discovered how to better manage myself, my staff, my clients, my referrals and my prospects - gathering priceless nuggets of insight and experience along the way.
Join me as I share a lifetime of learning. I guarantee this experience will help you and your firm enjoy greater success."
*Prices exclude VAT
You may also be interested in...
Clients4Life written by Mark Lloydbottom - £25.44