Summary

Learn how to write letters and emails that will convince clients of the benefits your firm’s services deliver.

Content

• Using theory, examples and discussion, you will: begin to build a bank of benefits; explore how to write from the client’s viewpoint; and look at how to make your letters and emails more inviting and interesting to read.
• Learn how to write a deal clinching business proposal
• Learn how to use clear, simple English that still packs a punch.

Supporting Materials: The Jelly Effect by Andy Bounds