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Clients 4 Life


Price: £21.99 + P&P 


Why do clients change accountants? The overwhelming response is not cost, but poor client service. Clients value high levels of service and are willing to pay for it.

Clients4Life is the definitive guide to delivering outstanding client service in your firm. This book has been written by seasoned professionals. It provides practical recommendations that have been tested in the real world of accountancy.

Clients4Life is an invaluable read for everyone in your firm with in depth advice on how to make small changes that will have a big impact on your client management and retention.

"This book shows you what clients really want and how to give it to them. You will learn strategies to improve client retention that ensure you don't lose valued clients".



  • Chapter 1 - Your business: Start with the end in mind
  • Chapter 2 - The iceberg of time
  • Chapter 3 - Service your clients better - a 'new' approach (or is it old?)
  • Chapter 4 - Why outstanding service pays big dividends
  • Chapter 5 - What is outstanding service?
  • Chapter 6 - The eight grades on your invisible report card
  • Chapter 7 - Bridge the PDG and develop your UAP
  • Chapter 8 - Learn from the best
  • Chapter 9 - The changing needs of clients
  • Chapter 10 - Working with clients and not on them - the client planning meeting
  • Chapter 11 - How to manage your 'moments of truth'
  • Chapter 12 - How to manage client expectations and perceptions
  • Chapter 13 - Stay in touch and aware
  • Chapter 14 - Listen and eliminate negative service
  • Chapter 15 - How to project a high-quality image
  • Chapter 16 - Pricing your advisory services
  • Chapter 17 - The key to motivation
  • Chapter 18 - Your firm and its people
  • Chapter 19 - How to develop an outstanding firm culture
  • Chapter 20 - Making change happen